What thay cost az
💵 Cost for a client (100K MAU + 1.5K conversions/mo)
| Plan | How it bills | Monthly cost | Why |
|---|---|---|---|
| ChottuLink Growth | Flat MAU tier (up to 150K) | $39/mo | 100K users fits under the 150K cap |
| Airbridge Core | $40 flat + data-point overage | ~$130/mo | $40 + ~$90 overage (100K users ≈ 1.4M data points) |
| AppsFlyer Growth | $0.07 / conversion | ~$105/mo (free in year 1) | Only 1.5K conversions → tiny bill; 12K free pool covers ~8 months |
| Branch Essentials | MAU (negotiated) ⚠️ | ~$500–700/mo | Doesn't publish prices; estimate at 100K users |
| Adjust Core | Tracked users (MTU) ⚠️ | ~$1,500–3,000/mo | High user count drives the bill up sharply |
⚠️ = vendor doesn't publish exact pricing; figures are best available estimates.
⚙️ What each plan actually includes
| Feature | ChottuLink Growth | Branch Essentials | Adjust Core | Airbridge Core | AppsFlyer Growth |
|---|---|---|---|---|---|
| Deep Linking | ✅ | ✅ | ✅ | ✅ | ✅ |
| Deferred Deep Links | ✅ | ✅ | ✅ | ✅ | ✅ |
| Custom Branded Domain | ✅ | ✅ | ✅ | ✅ | ❌ (Enterprise only) |
| QR Codes | ✅ | ✅ | ✅ | ✅ | ✅ |
| Link Analytics | ✅ | ✅ | ✅ | ✅ | ✅ |
| Webhooks | ❌ | ✅ | ✅ | ✅ | ✅ |
| Cross-channel ad attribution | ❌ | ✅ | ✅ | 🔶 (4 networks only) | ✅ |
| Fraud detection | ❌ | ✅ | ✅ | 🔶 (rule-based) | ✅ (basic) |
| Multi-touch attribution | ❌ | 🔶 (Ent.) | ✅ | ❌ (Growth) | ✅ |
| Ad-cost aggregation | ❌ | ✅ | ✅ | ❌ | ✅ |
| AI features | ❌ | ❌ | ❌ | ✅ (AI Pilot) | ❌ |
🎯 The takeaway for the slide
Cost ranking for this client (cheapest → most expensive):
ChottuLink $39 → AppsFlyer ~$105 → Airbridge ~$130 → Branch ~$500–700 → Adjust ~$1,500–3,000
Three things to highlight:
- A 75× price spread for the same client. ChottuLink ($39) vs Adjust (~$3,000) — same 100K users.
- The billing method decides everything. AppsFlyer looks great here only because this client has few conversions. A client with 50K conversions would flip the ranking entirely.
🔑 If you had to recommend one for this client profile
A mid-size app with lots of users but light conversion tracking looks like a deep-linking-first need, not an ad-attribution need. ChottuLink Growth ($39/mo) or Airbridge Core (~$130/mo) fit best. Branch and Adjust are overkill — you'd pay $500–$3,000/mo for ad-attribution muscle this client isn't using.