Tenjin — Competitor Profile
Category: Mobile Measurement Partner (MMP)
Website: tenjin.com
Founded: 2014 | HQ: San Francisco, CA (offices in Berlin, Shanghai, Tokyo)
Funding: $2.5M raised (Seed; Y Combinator-backed; led by NetEase Capital)
Status: Active
Positioning
Tenjin is a budget-friendly Mobile Measurement Partner (MMP) targeting indie developers, small-to-mid-size studios, and cost-conscious growth teams. It provides full-suite mobile attribution (install tracking, in-app events, ROAS analytics, SKAdNetwork support, LTV prediction, fraud prevention) at significantly lower price points than enterprise MMPs like AppsFlyer, Adjust, or Branch. All features are included in every plan with no feature paywalls.
Features
Deep Linking & Link Management
| Feature | Details |
|---|
| Standard Deep Links | ✅ — via SDK-based deep link routing |
| Deferred Deep Links | ✅ — passes deeplink_url parameter on tracking URLs; SDK retrieves context post-install |
| Custom Branded Domains | Supported (via tracking link configuration) |
| QR Code Generation | Not documented as a standalone feature |
| Link Management | Campaign and link tracking through dashboard and API |
| Bulk Link Creation | Via Campaign Management API (paid plans) |
Attribution & Measurement
| Feature | Details |
|---|
| Click & Impression Attribution | ✅ — both click-through and view-through attribution |
| SKAdNetwork (SKAN) | ✅ — full SKAN suite including SKAN Studio |
| Ad Revenue Analytics | ✅ — session-based ad revenue tracking |
| LTV Prediction | ✅ (paid plans) |
| ROAS & ROI Dashboard | ✅ |
| Cohort & Retention Reports | ✅ — lifetime cohort reports |
| Fraud Prevention | ✅ — built-in ad fraud analysis (paid plans) |
| Cost Aggregation | ✅ — ad spend reporting for 1,000+ ad networks |
| Prediction Suite | ✅ (paid plans) |
| Full Raw Data Access | ✅ (paid plans) |
| Data Export | ✅ — built-in data exporter |
| Feature | Details |
|---|
| SDK Platforms | iOS, Android, Unity |
| REST API | Campaign Management API + Reporting Metrics API (paid plans: unlimited access) |
| Webhooks | Custom callbacks supported |
| Server-to-Server (S2S) Integration | ✅ |
| Ad Network Integrations | 1,000+ ad networks supported (Google, Meta, TikTok, Snap, Unity, ironSource, etc.) |
| Third-Party Analytics | GA4, Amplitude integration support |
| LiveOps Campaigns | ✅ |
| Ad Mediation ROI | ✅ — cross-mediation revenue comparison |
Pricing & Plans
Tenjin prices by attributed conversions (installs + tracked in-app events). All features are included on every plan — no feature paywalls.
Free
| Quota / Feature | Limit |
|---|
| Conversions per month | 2,000 (free) |
| Overage rate | $0.04 per additional conversion |
| Features | All features included |
| Users | Unlimited |
| Billing | Monthly post-payment |
| Contract | No annual contract required |
| Fraud Prevention | ✅ |
| SKAN Suite | ✅ |
| Deferred Deep Linking | ✅ |
| Price | $0/month |
S Plan (Small)
| Quota / Feature | Limit |
|---|
| Conversions per month | 10,000 included |
| Per-conversion rate | $0.02 |
| Overage rate | ≤$0.03 per additional conversion |
| Features | All features + full raw data access + prediction suite + unlimited API |
| Users | Unlimited |
| Support | Help center + email/IM + dedicated CSM |
| Price | $200/month ($2,000/year annual) |
M Plan (Medium)
| Quota / Feature | Limit |
|---|
| Conversions per month | 25,000 included |
| Per-conversion rate | $0.016 |
| Overage rate | ≤$0.03 per additional conversion |
| Features | All features + full raw data access + prediction suite + unlimited API |
| Users | Unlimited |
| Support | Help center + email/IM + dedicated CSM |
| Price | $400/month ($4,000/year annual) |
L Plan (Large)
| Quota / Feature | Limit |
|---|
| Conversions per month | 50,000 included |
| Per-conversion rate | $0.014 |
| Overage rate | ≤$0.03 per additional conversion |
| Features | All features + full raw data access + prediction suite + unlimited API |
| Users | Unlimited |
| Support | Help center + email/IM + dedicated CSM |
| Price | $700/month ($7,000/year annual) |
Enterprise
| Quota / Feature | Limit |
|---|
| Conversions per month | Custom |
| Per-conversion rate | Lowest negotiated rate |
| Features | All features + full raw data access + prediction suite + unlimited API |
| Compliance | SSAE-16 SOC 2 + ISO 27001 |
| Support | Help center + email/IM + dedicated CSM + phone support + data science consulting + ETL/BI integration support |
| Price | Custom (annual contract) |
Pricing at Specific Volumes
| Monthly Conversions | Plan | Monthly Cost |
|---|
| 2,000 | Free | $0 |
| 10,000 | S Plan | $200 |
| 25,000 | M Plan | $400 |
| 50,000 | L Plan | $700 |
| 100,000 | L Plan + overage | ~$700 + (50,000 × ~$0.03) = ~$2,200 |
| 500,000 | Enterprise | Custom |
Note: Only attributed conversions (successfully matched installs/events) are billed. Reinstalls, uninstalls, and non-converting clicks are not counted.
Strengths
- Budget-friendly pricing — significantly cheaper than AppsFlyer, Adjust, Branch for similar MMP capabilities
- All features included — no feature paywalls or tiered feature restrictions; every plan gets the full suite
- Unlimited users — no per-seat charges on any plan
- No annual lock-in — month-to-month billing on all plans except Enterprise
- Strong fraud prevention — built-in on all plans, including free
- SKAN expertise — full SKAdNetwork suite including SKAN Studio for creative testing
- Ad mediation ROI — cross-mediation revenue comparison valuable for ad-monetized apps
- 1,000+ ad network integrations — comprehensive coverage
Weaknesses
- Limited SDK platforms — only iOS, Android, and Unity. No Flutter, React Native, or Cordova SDKs.
- Small team and funding — 34 employees, $2.5M total funding. Risk of limited support capacity and slow feature delivery.
- Deep linking is secondary — not a dedicated deep linking platform. Deferred deep linking exists but is basic (a URL parameter passed through the SDK, not a full deep link management product).
- No branded short link product — Tenjin uses tracking links, not branded vanity URLs for marketing.
- No QR code generation — not offered as a feature.
- No partner/affiliate management — purely an MMP, not a link commerce platform.
- Less polished UI/UX — reported as less refined than enterprise MMP competitors.
- Conversion-based billing — teams with high install volumes but low revenue may find it expensive at scale.
How It Compares to OptoLink
| Dimension | Tenjin | OptoLink |
|---|
| Core Focus | Mobile attribution (MMP) — full install/event tracking | Deep linking + click tracking + billing |
| Deep Linking | Basic (parameter-passing, not a dedicated product) | Core product |
| Deferred Deep Linking | ✅ (basic — via deeplink_url parameter) | ✅ Core capability |
| Attribution | Full MMP — cross-channel paid UA, SKAN, fraud prevention | Link-level + click tracking (not MMP) |
| Pricing Model | Conversion-based (per attributed install/event) | Usage-based (MAU/clicks) |
| Target Market | Indie devs, mobile game studios, cost-conscious UA teams | Mid-market SaaS; developers; indie apps |
| Flutter SDK | ❌ (iOS, Android, Unity only) | ✅ (planned) |
| REST API | ✅ | ✅ |
| Free Tier | 2,000 conversions/month | TBD |
| Open Source | ❌ | ❌ |
Sources
Profile created: 2026-07-30 | See glossary.md for term definitions