Singular — Competitor Profile
Category: Mobile Measurement Partner (MMP) / Marketing Analytics Platform
Website: singular.net
Founded: 2014 | HQ: San Francisco, CA, USA
Funding: ~$50M raised (Series B: $30M from Norwest Venture Partners; Series A: $15M from DCM Ventures, TransLink, Telstra)
Status: Active, ~$52.6M ARR, ~311 employees, $10B+ client spend measured
Notable customers: Match Group, LinkedIn, DraftKings, Airbnb, DoorDash, Microsoft
Positioning
Singular is an end-to-end marketing analytics and attribution platform (MMP) that unifies cost aggregation, attribution, fraud prevention, and creative analytics into a single dashboard. It targets growth-focused teams running paid user acquisition across multiple ad networks, with particular strength in cost aggregation from 1,000+ data sources and 10,000+ technology/media partners. Its differentiator is the breadth of unified marketing data — cost, creatives, bids, and ad monetization across every partner, device, and platform — plus Creative IQ for AI-powered creative performance analysis.
Features
Deep Linking & Link Management
| Feature | Details |
|---|
| Standard Deep Links | Universal Links (iOS) + App Links (Android) |
| Deferred Deep Links | Full support — preserves context across app install |
| Custom Branded Domains | Available on Growth+ tiers |
| QR Codes | Supported |
| Smart Banners | Web-to-app conversion banners |
| Email-to-App Links | Deep links that route email clicks to app content |
| Social-to-App Links | Deep links for social media sharing |
| Link Analytics | Click, install, and engagement tracking per link |
| Bulk Link Creation | Via REST API and tracking link API |
| Flexible Tracking Link Settings | Configurable link parameters (Growth+) |
Attribution & Measurement
| Feature | Details |
|---|
| Cross-Platform Attribution | Mobile, Web, CTV, PC, Console |
| Ad Network Integrations | 1,000+ partner integrations |
| Cost Aggregation | Unified cost data from 1,200+ data sources and 10,000+ technology/media partners |
| SKAdNetwork (SKAN) Support | Full support + SKAN Cohort Prediction |
| Cross-Device Attribution | Web-to-app and cross-device matching (Enterprise tier) |
| Click-Through Attribution | Last-click model (standard) |
| View-Through Attribution | Available |
| LTV & ROAS Analytics | Real-time ROI insights and cohort tracking |
| Ad Monetization Tracking | Revenue measurement from in-app ads (Growth+) |
| ROI Index | Rankings of ad networks by real performance data (ROI, retention, scale) |
| Creative IQ | AI-powered creative performance analysis across all ad networks |
| 365-Day Cohorts | Extended cohort analysis (Enterprise tier) |
| Web Attribution | URL builder, web SDK, cross-subdomain attribution (Enterprise tier) |
Fraud Prevention
| Feature | Details |
|---|
| Fraud Prevention | Built-in on all tiers at no extra charge |
| Pre-Attribution Blocking | Fraud rejected before attribution decisions — never enters reporting |
| Detection Methods | 3 categories: rules-based, statistical anomaly detection, proprietary iOS/Android methods |
| Click Spam Detection | ✅ |
| Click Injection Prevention | ✅ Android-specific (Google Play Referrer signals) |
| Install Hijacking Detection | ✅ |
| Ad Stacking Detection | ✅ |
| Organic Poaching Detection | ✅ |
| Bot Detection | ✅ |
| SDK Spoofing Detection | ✅ |
| Custom Fraud Rules | Configurable allow-lists and block-lists by publisher, source, campaign (Enterprise tier) |
| Fraud Reporting | By publisher, campaign, geo, site, detection method; detailed fraud logs |
| Enterprise-Grade Security | Data governance and compliance |
AI & Marketing Intelligence
| Feature | Details |
|---|
| Singular AI | AI-powered marketing insights and analytics |
| Creative IQ | AI-driven creative optimization — unified creative view across Google, Meta, TikTok, and other networks |
| Creative Explore | Advanced creative breakdown reports by creative ID, format, and concept |
| ROI Analytics | Real-time return on investment insights across all channels |
Data & Analytics
| Feature | Details |
|---|
| Customizable Dashboards | Included on all tiers |
| Marketing ETL/ELT | Automated data export pipelines (Growth+ add-on) |
| Reverse ETL (extract.to) | Data activation back to ad platforms (Enterprise) |
| Audience Management | Audience builder with hourly syncs (Enterprise tier) |
| Data Governance | Enterprise-grade data management (Enterprise add-on) |
| Raw Data Export | Automated data exports to warehouses (Growth+ add-on) |
| Feature | Details |
|---|
| SDK Platforms | iOS, Android, React Native, Flutter, Unity, Cordova, Unreal Engine, Web |
| REST API | Full API for link creation, campaign management, analytics |
| Real-Time Webhooks | Real-time event notifications (Growth+) |
| BI Postbacks | Server-to-server BI integration (Growth+) |
| Partner API | 1,000+ ad network and media partner integrations |
| Data Export | Automated ETL pipelines to cloud warehouses (add-on) |
Pricing & Plans
Singular publishes pricing on its website. The billing unit is conversions (attributed installs + tracked post-install events).
Free
| Quota / Feature | Limit |
|---|
| Conversions | 15,000 paid conversions/month included |
| Per-Conversion Cost | $0.00 |
| Deep Linking | ✅ Standard + deferred deep linking |
| Attribution | Mobile attribution, SKAN, owned media |
| Cost Aggregation | ✅ Included |
| ROI Analytics | ✅ Included |
| Fraud Prevention | ✅ Included |
| Creative Reporting | ✅ Included |
| Email/SMS/Social/Cross-Promo Tracking | ✅ Included |
| Customizable Dashboards | ✅ Included |
| APIs | ✅ Included |
| SKAN Cohort Prediction | ✅ Included |
| Ad Revenue Tracking | ❌ Growth+ only |
| Custom Domains | ❌ Growth+ only |
| Webhooks / BI Postbacks | ❌ Growth+ only |
| Technical Support | ❌ Growth+ only |
| Price | $0/month |
Growth
| Quota / Feature | Details |
|---|
| Per-Conversion Cost | $0.05/conversion |
| All Free Features | ✅ |
| Technical Support | ✅ Customer Experience Team |
| 1-on-1 Onboarding | ✅ Solutions engineer onboarding |
| Ad Revenue Tracking | ✅ |
| Custom Domains | ✅ |
| Flexible Tracking Link Settings | ✅ |
| Real-Time Webhooks | ✅ |
| BI Postbacks | ✅ |
| ETL (Data Export) | Optional add-on |
| Price | $0.05/conversion (usage-based) |
Cost example: 50,000 conversions/month = $2,500/month. 100,000 conversions/month = $5,000/month.
Enterprise
| Quota / Feature | Details |
|---|
| Pricing | Custom (contact sales) |
| All Growth Features | ✅ |
| Dedicated CSM | ✅ |
| Enterprise SLA | ✅ |
| Cross-Device Attribution | ✅ |
| 365-Day Cohorts | ✅ |
| Audience Management | ✅ Builder + hourly syncs |
| Custom Fraud Rules | ✅ |
| SSO + 2FA | ✅ |
| Custom Retention Rules | ✅ |
| Web Attribution (Full) | ✅ URL builder, web SDK, cross-subdomain |
| Data Governance | Add-on available |
| Private Cloud | Optional add-on |
| Dedicated Slack Channel | ✅ |
| Price | Custom (annual contract typical) |
Pricing at Specific Volumes
Based on published pricing ($0.05/conversion on Growth tier, 15K free on Free tier):
| Conversions | Plan | Monthly Cost |
|---|
| 15K | Free | $0/month |
| 25K | Growth | $500/month |
| 50K | Growth | $2,500/month |
| 100K | Growth | $5,000/month |
| 250K | Growth or Enterprise | $12,500/month (or custom Enterprise rate) |
| 500K+ | Enterprise | Custom |
Note: Enterprise pricing may offer volume discounts on the per-conversion rate. The transition from Growth to Enterprise is not publicly defined by a volume threshold — it is negotiated based on feature needs and scale.
Strengths
- Best-in-class cost aggregation — unifies cost data from 1,200+ sources and 10,000+ partners; the broadest cost aggregation in the MMP market
- Generous free tier — 15,000 free conversions with full attribution, fraud prevention, and deep linking included
- Simple pricing model — $0.05/conversion on Growth is transparent and predictable
- Creative IQ — unique AI-powered creative analytics that cross-references creative performance across all ad networks
- Unreal Engine SDK — rare support for gaming studios using Unreal (most MMPs stop at Unity)
- Full omnichannel measurement — mobile, web, CTV, PC, and console in one platform
- G2 Momentum Leader 2026 — strong third-party validation (4.6/5 rating)
Weaknesses
- Conversion-based billing only — no MAU-based option; costs scale linearly with conversion volume, which can become expensive at scale
- Expensive at volume — 100K conversions = $5,000/month on Growth; enterprise discounts available but opaque
- Deep linking is secondary — deep linking exists but is not a primary differentiator; less refined than Branch or dedicated deep linkers
- ETL and data export are add-ons — core analytics features (data export, audience management) require additional cost on Growth
- No transparent Enterprise pricing — custom only; no published upper tiers or volume breakpoints
- Smaller company — ~$52.6M ARR and ~200-300 employees vs. much larger competitors (AppsFlyer, Branch)
- No CTV-specific measurement leadership — CTV is supported but not a differentiator (unlike Kochava)
How It Compares to OptoLink
| Dimension | Singular | OptoLink |
|---|
| Core Focus | Marketing analytics + attribution + cost aggregation | Deep linking + click tracking + billing |
| Deep Linking Quality | Capable (deferred, QR, smart banners) | Targeting best-in-class |
| Attribution | Full MMP (1,000+ partners, cross-channel) | Link-level attribution (not MMP) |
| Cost Aggregation | ✅ Best-in-class (1,200+ sources) | ❌ Not in scope |
| Creative Analytics | ✅ Creative IQ (AI-powered) | ❌ Not in scope |
| Pricing Model | Conversion-based ($0.05/conv) | Self-serve, transparent tiers |
| Target Market | Growth teams with paid UA across many networks | Mid-market SaaS; developers; indie apps |
| Free Tier | 15K conversions, full attribution + fraud | TBD |
| Flutter SDK | ✅ | ✅ (planned) |
| Unreal Engine SDK | ✅ (rare) | ❌ Not planned |
| REST API | ✅ | ✅ |
Sources
Profile created: 2026-07-30 | See glossary.md for term definitions