Linkrunner — Competitor Profile
Category: Mobile Measurement Partner (MMP) + Dedicated Deep Linker
Website: linkrunner.io
Founded: 2024 | HQ: Bengaluru, India (HSR Layout)
Funding: Pre-seed: 5 crore INR ($560K) led by Titan Capital
Status: Active, early-stage
Positioning
Linkrunner is an AI-powered mobile measurement partner (MMP) focused on the Indian and emerging market app ecosystem. It provides attribution, deep linking (including deferred), SKAdNetwork support, cohort analytics, and ROAS tracking from a single dashboard. Founded in 2024 by Shreyans Sancheti and Darshil Rathod, Linkrunner positions itself as a cost-effective, modern alternative to legacy MMPs like AppsFlyer and Adjust, with per-install pricing and hands-on founder-level support.
Features
Deep Linking & Link Management
| Feature | Details |
|---|
| Standard Deep Links | ✅ — Universal Links (iOS) + App Links (Android) |
| Deferred Deep Links | ✅ — full support with context preservation across app install |
| OneLink | ✅ — single-link format handling routing, attribution, and deep linking |
| Custom Branded Domains | ✅ — supported |
| Smart Fallbacks | ✅ — configurable fallback URLs for devices without the app |
| QR Code Generation | ✅ |
| Branded Link Management | ✅ — campaign and link tracking via dashboard |
| Deep Link Setup Docs | Comprehensive docs for iOS, Android, and Kotlin Multiplatform (KMP) |
Attribution & Measurement
| Feature | Details |
|---|
| Click Tracking | ✅ — full click event tracking |
| Install Attribution | ✅ — core product; attributed installs are the billing unit |
| SKAdNetwork (SKAN) | ✅ — SKAN Studio + postback management |
| ROAS Tracking | ✅ — creative-level ROAS tracking |
| Revenue Tracking | ✅ |
| Cohort Analysis | ✅ |
| Retention Analytics | ✅ |
| Fraud Protection | ✅ |
| Anomaly Alerts | ✅ — ROAS drops, install spikes, SDK issues |
| PII Hashing | ✅ |
| Data Export | ✅ |
| Audience Management | ✅ |
| Custom Event Tracking | 1M/month (Free), 10M/month (Growth), flexible (Enterprise) |
| Feature | Details |
|---|
| SDK Platforms | iOS, Android, React Native, Flutter, Expo, Web, Capacitor, Cordova |
| REST API | ✅ |
| Webhooks | ✅ — real-time webhooks on all plans |
| Ad Network Integrations | Google Ads, Meta (Facebook), TikTok, Snapchat, LinkedIn, Apple Search Ads |
| Analytics Integrations | GA4 (Google Analytics 4), Amplitude |
| Engagement Integrations | Braze, Netcore |
| Deep Link Integrations | Branch (listed as integration partner) |
| GitHub | RathodDarshil/rn-linkrunner |
| Security | AICPA SOC 2 Type 2, GDPR compliant, ISO 27001 |
Pricing & Plans
Linkrunner prices by attributed installs only (not clicks, not events). Reinstalls, uninstalls, and non-converting clicks are not billed. Postpaid billing (pay after the month ends).
Free
| Quota / Feature | Limit |
|---|
| Attributed installs per month | 25,000 (free, never expire) |
| Custom event tracking | 1,000,000/month |
| Campaign/link tracking | 999 |
| Organic attribution | Limited |
| SKAN Studio | Limited |
| Lookback window | Last 3 months |
| Data retention | 30 days |
| Core attribution | ✅ |
| OneLink | ✅ |
| Deep linking | ✅ |
| Deferred deep linking | ✅ |
| Seats | Unlimited |
| Webhooks | ✅ |
| Price | $0/month |
Growth (Pay-as-you-go)
| Quota / Feature | Limit |
|---|
| Attributed installs — first 50,000 | $0.01 per install (USD); 1.00 INR per install |
| Attributed installs — above 500,000/month | $0.007 per install (USD); 0.70 INR per install |
| Custom event tracking | 10,000,000/month |
| Campaign/link tracking | Unlimited |
| Organic attribution | ✅ Full |
| SKAN Studio | ✅ Full |
| Lookback window | Flexible |
| Data retention | 365 days |
| Core attribution | ✅ |
| Seats | Unlimited |
| Webhooks | ✅ |
| Billing | Monthly postpaid, no annual lock-in |
| Price | Pay-as-you-go (billed after usage) |
Enterprise (Custom)
| Quota / Feature | Limit |
|---|
| Attributed installs | Custom volume pricing (lowest rates) |
| Custom event tracking | Flexible |
| Data retention | Custom |
| Lookback window | Flexible |
| Onboarding | Hands-on |
| SLA | ✅ |
| Support | White Glove + priority |
| Price | Custom (annual contract) |
Indian market pricing: INR-denominated pricing is available for Indian install volumes: 1.00 INR/install for first 50K, 0.70 INR/install above 500K/month.
Pricing at Specific Volumes
| Monthly Attributed Installs | Plan | Monthly Cost (USD) |
|---|
| 25,000 | Free | $0 |
| 50,000 | Growth | ~$500 |
| 100,000 | Growth | ~$1,000 |
| 500,000 | Growth | ~$5,000 |
| 1,000,000 | Growth | ~$7,000 (tiered — first 500K at $0.01, remainder at lower rate) |
| 1,000,000+ | Enterprise | Custom |
Note: Only attributed installs count. Clicks that do not result in an attributed install are not billed. This makes Linkrunner's pricing more predictable than click-based or event-based models for pure install tracking.
Strengths
- Pay-per-attributed-install model — predictable costs; non-converting clicks are free; no annual lock-in
- Generous free tier — 25,000 free attributed installs with no expiration
- Broad SDK coverage — iOS, Android, React Native, Flutter, Expo, Capacitor, Cordova (more platforms than Tenjin)
- Indian market focus — INR pricing, local support during Indian business hours, understanding of emerging market UA
- Security certifications — SOC 2 Type 2, ISO 27001, GDPR (notable for an early-stage startup)
- Unlimited seats — no per-user charges on any plan
- Founder-level support — direct access via email, call, WhatsApp, Slack
- AI roadmap — "Link AI" upcoming: AI-powered marketing agents exposing attribution data via MCP, CLI, and Skills
- Comprehensive feature set for an early product — full MMP suite including SKAN, cohort analytics, fraud protection, audience management
Weaknesses
- Very early stage — founded 2024, pre-seed funding only (~$560K). Product maturity and longevity risk.
- Small team — just the two founders plus early hires. Support and engineering capacity is limited.
- Limited market presence — no established brand recognition outside India; case studies limited (Playo cited)
- No public pricing in USD — primary pricing is in INR; USD pricing inferred from per-install rate
- Ad network integrations are limited — 6 major networks (Google, Meta, TikTok, Snapchat, LinkedIn, Apple Search Ads) vs. 1,000+ on Tenjin or Branch
- No partner/affiliate management — not a feature
- Uncertain international expansion — support hours are India-focused; may not suit Western time zones
- Thin documentation on advanced features — deep linking docs exist but comprehensive MMP feature docs are limited
- List of Branch as integration partner — may indicate customers use Linkrunner alongside Branch rather than as a full replacement
How It Compares to OptoLink
| Dimension | Linkrunner | OptoLink |
|---|
| Core Focus | Mobile attribution (MMP) + deep linking | Deep linking + click tracking + billing |
| Deep Linking | ✅ Core capability (Universal Links + App Links + Deferred) | ✅ Core capability |
| Deferred Deep Linking | ✅ Full support | ✅ Core capability |
| Attribution | Full MMP — cross-channel install attribution, SKAN, fraud, cohorts | Link-level + click tracking (not MMP) |
| Pricing Model | Per attributed install (postpaid) | Usage-based (MAU/clicks) |
| Target Market | Indian & emerging market app developers; gaming, fintech, D2C, EdTech | Mid-market SaaS; developers; indie apps |
| Flutter SDK | ✅ | ✅ (planned) |
| REST API | ✅ | ✅ |
| Free Tier | 25,000 attributed installs/month | TBD |
| Open Source | ❌ | ❌ |
| Security Certifications | SOC 2 Type 2, ISO 27001 | TBD |
| Support | Founder-level (email, call, WhatsApp, Slack) | TBD |
Sources
Profile created: 2026-07-30 | See glossary.md for term definitions