Kochava — Competitor Profile
Category: Mobile Measurement Partner (MMP) / Omnichannel Attribution Platform
Website: kochava.com
Founded: 2011 | HQ: Sandpoint, Idaho, USA
Funding: Bootstrapped (no external funding raised)
Status: Active, self-funded, profitable (~$23M ARR, 200+ employees across 5 continents)
CEO: Charles F. Manning (founder)
Privacy note: FTC settlement (May 2026) — banned from selling sensitive location data without consent
Positioning
Kochava is a full-suite omnichannel measurement and attribution platform (MMP) that measures campaigns across mobile, web, CTV/OTT, gaming consoles, VR, and out-of-home channels. It targets both advertisers and publishers, with particular strength in connected TV measurement — it claims the largest SDK library for streaming apps. Kochava differentiates with AI-powered tools (StationOne AI hub, predictive churn, marketing mix modeling) and an extensive 4,500+ partner integration network.
Features
Deep Linking & Link Management
| Feature | Details |
|---|
| Standard Deep Links | Universal Links (iOS) + App Links (Android) |
| Deferred Deep Links | Full support — preserves context across app install |
| SmartLinks™ | Kochava's branded deep link format — single URL for routing, attribution, and deep linking |
| Multi-Destination Routing | Routes users to App Store, Play Store, in-app deep links, App Clips, Instant Apps by platform |
| Contextual Filtering | Define paths based on device platform, type, OS, and country |
| Custom Branded Domains | Supported on Foundation+ tiers |
| QR Code Platform | Dedicated QR code generation for print, digital, and TV |
| App Clips & Instant Apps | Full measurement and attribution for lightweight app experiences |
| Web-to-App Journeys | Web-to-app journey measurement and routing |
| Link Analytics | Click, install, open, and engagement tracking per link |
| Bulk Link Creation | Via REST API |
Attribution & Measurement
| Feature | Details |
|---|
| Cross-Platform Attribution | Mobile, Web, CTV/OTT, PC, Game Console, VR, OOH |
| Ad Network Integrations | 4,500–5,000+ certified media partner and vendor integrations |
| SKAdNetwork (SKAN) Support | Full support including AdAttributionKit (AAK) |
| CTV/OTT Attribution | Full measurement — linear TV, advanced TV, streaming apps on smart TVs, sticks, consoles |
| Click-Through Attribution | Last-click model (standard) |
| Multi-Touch Attribution | Configurable by partner and tracker (Enterprise tier) |
| Marketing Mix Modeling (AIM) | Always-on incremental measurement with real-time learning and forecasting |
| LTV & ROAS Analytics | Total lifetime value measurement and ROI tracking |
| Predictive Churn | AI-powered predictive churn detection (Enterprise tier) |
| Out-of-Home (OOH) Attribution | Digital and physical OOH measurement |
| Media Cost Aggregation | Cost tracking and ROI across all channels |
| A/B/n Testing | Built-in experiment framework |
| Incremental Lift Studies | Available via Foundry Strategic Services |
Fraud Prevention
| Feature | Details |
|---|
| Fraud Console | Real-time dashboard with customizable thresholds and blocklists (Enterprise) |
| Click Flooding Detection | Identifies fake click spam patterns |
| Click Injection Detection | Detects malicious click injection attempts |
| SDK Spoofing Detection | Identifies simulated SDK installations |
| Install Hijacking Detection | Detects install hijacking attacks |
| Device Farms Detection | Identifies coordinated fake install operations |
| Device ID Reset Detection | Flags devices that reset identifiers to evade detection |
| Ad Stacking Detection | Identifies stacked ads that hide real interactions |
| In-App Purchase Fraud | Detects fraudulent in-app purchase events |
| TTI Analysis | Time-to-install outlier detection and distribution analysis |
| Global Fraud Blocklist | Real-time fraud blocking at global scale (included on all tiers) |
| Traffic Verifier | Validates device characteristics, geography, campaign dates, frequency caps |
| AI-Powered Prevention | ML-driven Dynamic Blocklist analyzing trillions of data points |
| Consent Management | Built-in consent management platform (GDPR/CCPA) |
AI & Automation
| Feature | Details |
|---|
| StationOne AI Hub | Integrative AI platform with MCP connectors, multi-model support (OpenAI, Anthropic, Ollama) |
| Agent Forge | Build automated AI agents for marketing workflows |
| Search Ads Maven | AI-powered Apple Search Ads campaign automation and management |
| Predictive Analytics | AI-driven attribution, conversion modeling, and churn prediction |
| Feature | Details |
|---|
| SDK Platforms | iOS (Swift/ObjC), Android (Java/Kotlin), Flutter, React Native, Unity (v5/6/7), Cordova, Web |
| REST API | Full API for link creation, campaign management, analytics, data queries |
| Webhooks | Real-time event notifications (Kochava Signals) |
| Partner API | 4,500+ certified integrations |
| Data Export | ETL support, raw data queries (Enterprise), analytics audience export |
| Data Postbacks | Server-to-server postback support |
| Atlas Performance | Publisher-side measurement and yield optimization |
Pricing & Plans
Kochava publishes pricing on its website. Plans are billed based on conversions (Free and Foundation) or MAU (Enterprise).
Free App Analytics
| Quota / Feature | Limit |
|---|
| Conversions | 10,000/month |
| Deep Linking | SmartLinks (basic) |
| Attribution | Paid media (Self-Attributing Networks only) + owned media |
| SKAN/AAK Support | ✅ Included |
| A/B/n Testing | ✅ Included |
| Fraud Prevention | AI-powered (basic) |
| Media Cost Aggregation | ❌ Paid tiers only |
| IdentityLink Cross-Device | ❌ Paid tiers only |
| Enhanced Deep Linking | ❌ Paid tiers only |
| Custom Events | ❌ Paid tiers only |
| Support | Tickets, 24-hour response |
| Price | $0/month |
Foundation
| Quota / Feature | Details |
|---|
| Conversions | 33,000/month included |
| Deep Linking | ✅ Enhanced deep linking with Universal/App Links support |
| Attribution | All partners (beyond SANs) |
| Media Cost Aggregation | ✅ Included |
| IdentityLink Cross-Device | ✅ Cross-device resolution |
| Custom Events | ✅ Custom event tracking |
| Row-Level Reporting | ✅ Included |
| Analytics Audience Export | ✅ Included |
| Partner-Level Attribution Config | ✅ |
| Support | Tickets, 24-hour response |
| Price | $500/month |
Enterprise
| Quota / Feature | Details |
|---|
| MAU | 200,000/month included |
| All Foundation Features | ✅ |
| Multi-Touch Attribution | ✅ Configurable by partner and tracker |
| Dynamic Audience Segmentation | ✅ |
| Ad Revenue Measurement | ✅ |
| Predictive Churn (AI) | ✅ |
| Fraud Console (Custom Rules) | ✅ Custom fraud prevention rules |
| Unlimited Raw Data Queries | ✅ |
| Custom Data ETL / Postbacks | ✅ |
| Support | Dedicated Client Success Team, 4-hour response |
| Price | $2,000/month |
Additional Services
| Service | Pricing |
|---|
| Foundry Strategic Services | Custom — hourly and project-based (consulting, lift studies, fraud mitigation) |
| Atlas Performance (Publishers) | Custom CPM pricing based on transaction volume |
| Search Ads Maven | Flexible pricing based on Apple Ads spend |
| AIM (Marketing Mix Modeling) | Custom pricing based on ad spend and number of models |
Pricing at Specific Volumes
Based on published pricing tiers (conversions-based for Free/Foundation, MAU-based for Enterprise):
| Volume | Plan | Monthly Cost |
|---|
| 10K conversions | Free App Analytics | $0/month |
| 33K conversions | Foundation | $500/month |
| 100K conversions | Foundation (overage) or Enterprise | ~$500–$2,000/month (negotiated) |
| 200K MAU | Enterprise | $2,000/month |
| 500K+ MAU | Enterprise (custom) | Custom (higher than $2,000/month) |
Note: The transition between conversions-based billing (Foundation) and MAU-based billing (Enterprise) means cost modeling above 33K conversions requires a sales conversation. Overages on Foundation are not publicly listed.
Strengths
- Broadest channel coverage — measures mobile, web, CTV/OTT, gaming consoles, VR, OOH; strongest CTV measurement in the market
- Massive partner ecosystem — 4,500+ certified integrations, the largest among MMPs
- AI innovation — StationOne AI hub with MCP connectors and agentic AI; ahead of most competitors in AI adoption
- Marketing Mix Modeling — always-on MMM (AIM) complements multi-touch attribution; rare to have both in one platform
- Bootstrapped and profitable — no VC pressure; sustainable business model with ~$23M ARR
- Publisher + advertiser solution — Atlas Performance gives publisher-side measurement, a unique dual-market approach
- SOC 2 Type II certified — enterprise-grade security and compliance
Weaknesses
- High entry price — $500/month Foundation floor is steep for small teams; the gap from free (10K conversions) to paid is large
- Mixed billing units — conversions-based on lower tiers, MAU-based on Enterprise; confusing to model costs
- Small company risk — bootstrapped with ~$23M ARR vs. funded competitors (AppsFlyer, Branch); may limit R&D velocity
- Sandpoint HQ — remote location may make enterprise sales and talent acquisition harder
- Limited brand recognition — less well-known than AppsFlyer, Adjust, or Branch despite strong technical capabilities
- Complex platform — full omnichannel MMP is overkill for teams needing only deep linking
How It Compares to OptoLink
| Dimension | Kochava | OptoLink |
|---|
| Core Focus | Omnichannel attribution + CTV + AI | Deep linking + click tracking + billing |
| Deep Linking Quality | Strong (SmartLinks, enhanced on paid tiers) | Targeting best-in-class |
| Attribution | Full MMP (4,500+ partners, omnichannel) | Link-level attribution (not MMP) |
| CTV/OTT | ✅ Market-leading | ❌ Not in scope |
| AI Features | ✅ StationOne AI hub, MMM, predictive churn | ❌ Not in scope |
| Pricing Model | Tiered ($0 / $500 / $2,000+ /mo) | Self-serve, transparent tiers |
| Target Market | Enterprise with multi-channel ad spend | Mid-market SaaS; developers; indie apps |
| Entry Price | $0 (limited) → $500/month | TBD |
| Free Tier | 10K conversions, SAN-only attribution | TBD |
| Flutter SDK | ✅ | ✅ (planned) |
| REST API | ✅ | ✅ |
Sources
Profile created: 2026-07-30 | See glossary.md for term definitions